One day we challenged David, our agency guy, to come up with a fresh brand positioning  campaign; one that would turn merchandise and help build long-term equity in the M. Lang Executive Attire brand name. By way of guerilla-like tactical marketing measures like appearing in local news and entertainment weeklies along with selective radio placement on radio shows like Howard Stern, it was not long before a cult-like M. Lang following developed. The campaign really does represent what M. Lang Executive Attire is all about:: better styles, better fit, better prices; overall, a better value. Period. In other words, the "You Know You Could Look Better" campaign is illustrative of our devotion to providing  men's wear that our customers want and need at a price they can afford. It's that rational.

These ads are refreshingly different. But so is M. Lang Executive Attire. The "You Know You Could Look Better" campaign has definitely helped put M. Lang Executive Attire on the map. Not coincidentally, since we launched the campaign in early 1998, our sales have grown  exponentially. So without  further adieu, following are print, radio and television ads from the "You Know You Could Look Better" campaign. We are sure you will enjoy them as much as we have. In fact, drop us an e-mail at mike@mlang.com and let us know what you think.           

M. Lang Executive Attire. You Know You Could Look Better.